MEGAN GRASSELL
Founder & CEO of Yellowberry
Megan Grassell is the founder and CEO of Yellowberry- a bra, underwear, lounge and activewear company for girls ages 8-14. Megan grew up on a ranch in Pinedale, Wyoming and later in Jackson as a competitive ski racer. She founded Yellowberry when she was 17 years old as a junior in high school, and is revolutionizing the bra industry for young girls from Wyoming.
“When you grow up in a place where there are no rules, there are also no boundaries. You have all this freedom, so you’re building something all the time. I think Wyoming is a feeding ground for the characteristics that it takes to build an entrepreneur. ”
Listen to Megan's story.
Megan Grassell is a teen founder and the CEO of Yellowberry- a bra, underwear, activewear and loungewear company for girls ages 8-14. Megan grew up in Pinedale, Wyoming and later in Jackson as a competitive ski racer. She founded Yellowberry when she was 17 years old after discovering the only option for her younger sister's first bra was a leopard print push-up or a sports bra. Determined to create a non-sexualized, stylish first bra option for young girls, while supporting young girls to own their ambition and ideas, Megan launched Yellowberry to national acclaim. Now in her 20s, Megan's revolutionizing the bra industry for young girls from Wyoming. She's partnered with American Eagle, has been featured on Good Morning America and the Today Show, and been named to Time's 25 Most Influential Teens, Yahoo's 24 Millennials to Watch and Forbes 30 Under 30 lists.
During our interview, Megan and I talk about how growing up in Wyoming influenced her entrepreneurial journey, her mission to become the brand that girls grow up with, and her passion to help other girls realize their ambition and own their unique strengths and talents.
Starting her company at 17 years old, Megan was not always taken seriously as a teen founder and CEO. Now at 22, she's learned to own her vision and role as CEO, leading her company to become a nationally recognized brand. Megan's been featured on The Today Show and named to Time's 25 Most Influential Teens and Forbes 30 Under 30 lists for her products and mission to support young girls as they grow up.
“Girls have really big ideas that should be taken seriously.”
Yellowberry's mission is to be the brand that girls grow up with, and support young girls to own their ambition and ideas.
“Being smart, working really hard, being ambitious and going after what you want is awesome, and more girls should feel comfortable doing those types of things.”
Megan's largest vision for her company is to build Yellowberry into a household, nationally recognized brand as the brand girls grow up with. She recently got picked up by a very well-known, nationwide retailer; Yellowberry will be in stores across the country in the near future.
